Movies with a franchise seem to create more interest. Andrade added “We have built a connect with YRF and they believe in us, they give us the free hand to creativity and that matters the most when you create a game.” On the immediate success of Sultan – The game, she said that it has been one of the anticipated films of the year and that this is their third publishing for Yash Raj Films. Gaming is the most looked up category on platforms like the play store and with the right blend of celebrity impact and good creativity it is easier to get recognition on such platforms, though it is not always important that a celebrity is required for a good traction.”Īndrade feels that games like Candy Crush are also popular but do not have any celebrity backing. When you create a game like ‘Sultan’ there is going to be a lot of interest and anticipation early on. Anila Andrade, Associate Vice-President, Operations, 99Games said: “These games are created to appeal to mass audiences.
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